Kyle Hinchcliff Blog

       For my blog post this week I chose the athleisure brand Lululemon which has become very popular, as well as controversial. The reasoning behind this choice was because of my own consumerism of their products, whether that’s getting things for myself or gifts for others. I overall find this company interesting especially after finding out how their CEO has been fat shaming people publicly for years now, all while the brand preaches a message of body positivity and overall health whether be mental or physical. There are many mixed emotions around  the company as of late due to these controversial things said.  Lululemon uses their social media platforms to promote their products, their top products are their leggings, work out tops, and lately their fanny packs- or as they call them belt bags. They also sell a variety of other products like yoga mats, headbands, shoes, and mens wear as well as women. They used to make commercials and other things for l...

 When thinking about research ideas for this blog post I was thinking about things that I was interested in not what I think my peers want to hear. So, I decided on  Malbon Golf . The relatively small company compared to the big dogs of the market like Nike, FootJoy, Titleist, and so on started only back in 2017 with a couple out of Los Angeles named Stephen and Erica Malbon. They very quickly started gaining interest among the younger group of golfers who were more geared toward fashion rather than golf. Quite an interesting take when you think about the game of golf, it had never been about the looks of the players, the main demographic of golfers five to ten years ago were old retired folks who ran their local country club. Over the course of the article, the author does a great job explaining their takeover in the golf industry, starting with the recent signing of three huge PGA and LPGA players Jason Day, and Charley Hull, who both left from Nike, as well as adding the ad...

  Hi! My name is Kyle Hinchcliff and I am from Mcminnville, OR which is about an hour outside of Portland. I graduated highschool back in 2020 and I played baseball at SWOCC in Coos Bay for a short time before heading into the work force for a few years. This is my first year back in school full time and so far I am really enjoying it. I am majoring in practical business management, my hope is to one day own and run my parents automotive business back home and that is what has really prompted me to be back in school and take this class. I am most interested in learning about marketing as a whole, I don't know much about the topic so I look forward to learning and hopefully mastering the concept. Something I am very passionate about is golf, I had a membership at the country club back home when I was working full time ( and could afford it haha) and I miss being able to go whenever I wanted during the warmer seasons. I also love baseball, after playing for my whole life though its n...